Premium British lifestyle brand, Crew Clothing Company, announce its official partnership with world number one, women’s rugby team and reigning Guinness Women’s Six Nations Champions, the Red Roses.
Founded in 1993, Crew has always remained true to its roots, investing and supporting the best of British sports.
As its first all-female sponsorship team, the new partnership demonstrates Crew’s ongoing commitment to championing the best of British sport, and its support to the advancement of women’s sports.
The collaboration also marks a significant milestone for the Red Roses as it is the first partnership exclusive to the team.
As the official formalwear outfitter, Crew will have the honour of dressing the squad and staff in signature designs for all formal events and appearances.
“With an eagerly anticipated year for women’s rugby on the horizon, there could not be a more exciting time to unveil this partnership,” posted Crew.
Naomi Parry, head of marketing at Crew Clothing Company says, “This partnership with the Red Roses serves as a reflection of Crew’s unwavering commitment to supporting the best of British sport, and we couldn’t be prouder to be a part of the next phase in the Red Roses’ incredible journey.
“Ahead of a monumental year for women’s rugby, we’ll be supporting the squad with a range of beautifully crafted formalwear pieces and look forward to celebrating future successes with our new partner.”
The squad will debut its first formalwear outfits at the 2025 Guinness Women’s Six Nations.